advertising and communications agency
Aprile 2013: Alla guida della pianificazione Renault Anche quest'anno Renault Italia è andata sul sicuro e ha affidato ad Alta lo strategic & media planning delle sue campagne promozionali. Una scelta vincente, che ha portato positivi risultati di vendita alle concessionarie Renault del Nord Ovest Italia coinvolte nell'iniziativa.
Marzo 2013: I "creativi di domani" premiano Alta Alta si è classificata al 1° posto nella categoria print degli "Openartaward - Premio alla pubblicità: i creativi di domani premiano i creativi di oggi". Un riconoscimento molto ambito perché unico nel suo genere: la giuria è composta interamente da studenti dei corsi di grafica e comunicazione visiva. Alta ha vinto con la campagna Sebach, uscita su La Gazzetta dello Sport nell'estate scorsa. La premiazione si è svolta sabato 23 marzo presso il Palazzo delle Arti di Napoli.
Aprile 2013: È tempo di un nuovo Esprit Alta firma il restyling del logo e il nuovo payoff di Esprit, la società consortile senza scopo di lucro che favorisce lo sviluppo economico e l'iniziativa imprenditoriale delle categorie svantaggiate. Nata nel 2003, Esprit è costituita da CISL Toscana, Confcoperative Toscana, UIL Toscana, UIL Toscana, AGCI Toscana, Progetto Toscana, Banca Popolare Etica e CE.FOR.COOP.
Marzo 2013: La nuova campagna Coop.fi è in tavola Alta ha curato la campagna di lancio del nuovo bar ristorante del Mercato della Freschezza Coop.fi di Novoli. L'immagine è frutto della collaborazione tra i creativi dell'agenzia e il cartoonist Sergio Staino. Il bar ristorante è stato inaugurato con grande successo lunedì 18 marzo.
Gennaio 2013: Un cliente da buongustai Da gennaio Alta ha tra i propri clienti un Campione del Mondo: Dondoli, pluripremiata gelateria artigianale di San Gimignano. Il maestro gelatiere Sergio Dondoli è membro della squadra italiana vincitrice della Coppa del Mondo di Gelateria. Alta cura l'immagine della gelateria, segnalata da Lonely Planet tra "i migliori luoghi gourmet del mondo".
October 2011: Renault and Alta Renault entrusted Alta with the planning of two of its major winter promotional campaigns-- two important sales promotions of commercial vehicles and stock cars involved all of the dealerships in North East Italy. Alta struck a balance between strategy and creativity offering original solutions which led to a tangible increase in sales and further enhanced the prestige of Renault.
April 2011: the success of Menarini’s Enantyum The Menarini Group, the leading Italian pharmaceutical company in Europe and the world, entrusted Alta with the communication of its flagship product, Enantyum. Alta created a very successful campaign-- eye-catching and effective-- which gave even more prestige to the Menarini Group.
February 2011: Unicoop Firenze and Richard Ginori choose Alta Unicoop Florence, the most important cooperative of the Coop chain, and Richard Ginori chose Alta to communicate. Alta produced a campaign which had surprising results. It served not only for marketing uses, but was also a way to support the Tuscan economy, to give a new impetus to Richard Ginori, and to build up the Unicoop Firenze brand even more.
November 2010. For business in Libya Ittielle is a company that provides assistance in the promotion and accreditation of Italian businesses in Libya, a country in great economic expansion. Alta created Ittielle’s website as well as its official presentations to the Libyan government of the activities and projects of large Italian conglomerates in the real estate and energy sectors.
January 2010. Marketing Awards, Alta named Alta was named “Agency of the Year” thanks to the 2009 marketing campaign for Sebach, the Tuscan leader in the rental of portable toilets. The Edilportale Marketing Awards, which recognize excellence in marketing and advertising in the architecture and construction sector, is promoted by Edilportale.com, the first Italian website of the building trade.
October 2010. Let’s Sebach! After its hit event in 2009, Alta Communications has once again been the image consultant for Sebach’s annual convention. Let's Sebach repeated the success of last year’s Sebach & The City event, bringing 600 of Sebach’s employees and dealers to the Stazione Leopolda in Florence.
October 2010. Winning creativity Alta Communications designed the image of the 2010 Creativity Festival that enlivened the city of Florence with over 400 events. It was a great success for the new format of the festival, which instead of taking place at the Fortress, proposed events, exhibitions and concerts in 16 squares throughout Florence.
October 2010. The value of collection Quadrifoglio, the company that deals with the collection of municipal waste in Florence, Sesto Fiorentino, Campi Bisenzio and Scandicci, asked Alta to create a communications campaign to add value to separate refuse collection. How? Thanks to the creativity of Alta, the garbage bins and trucks of the company have become transformed into "value-carriers" and safes.
September 2010. Turning a portal Alta designed the new Internet portal dedicated to the 60,000 members of Coopersalute, the compulsory health care fund for the employees of cooperatives. It is a web portal with a high level of interactivity, for a more modern and efficient relationship between the fund and its associates. Alta takes care of the graphics as well as the creation of and management of the contents.
July 2010. The big step The group HT-Shoes, made up of businesses from the area of Pisa, Archa Laboratories, Sant'Anna High School and the University of Pisa, won the Region of Tuscany competition for the enhancement of the footwear industry. The image and communication strategy of this innovative project was developed by Alta.
February 2010. LATINA AMBIENTE A prestigious assignment for Alta. Since February, the agency has taken care of the advertising and marketing for Latina Ambiente, an urban hygiene services company active throughout the province of Latina. It is becoming increasingly more and more important to clearly communicate environmental policies, starting with the collection of waste, and Alta is proud to have taken on this responsibility.
December 2009 – Alta discovers well-being and vice versa Hidron è una delle più grandi strutture dedicate al wellness in Italia. Propone nuoto in piscina, aquaworld, fitness, percorso benessere e beauty. Alta ne cura l’immagine e la comunicazione. L’agenzia ha creato il nuovo layout grafico, di forte impatto in affissione esterna, e il claim “C’è un mondo dentro” che accompagna tutta la comunicazione. Materiali: affissioni, stampa, dépliant, direct mailing, materiali in store.
October 2009. Sebach takes the spotlight at Stazione Leopolda Even a product apparently without appeal – like a portable toilet—can inspire highly creative communication. The experience of Sebach demonstrates this, and it was once again confirmed at Sebach’s important event on October 16th at the impressive Stazione Leopolda in Florence. Alta entitled it Sebach and The City, and took care of every aspect of communication and advertising.
October 2009. To advertise, you need Alta “To make milk, you need Mukki” is the slogan of the new Mukki advertising campaign, created and launched by Alta. With this message, Mukki emphasizes its specialization in the production of milk, a key element of our diet, which besides needing the best cattle also requires very advanced technology and continuous quality controls. The campaign utilizes both outdoor ad placement as well as printed advertisements in the newspapers.
October 2009. Florence—the capital of Creativity Alta designed the image of the 4th edition of the Festival della Creativita’ (Festival of Creativity), one of the most anticipated cultural events of Italy. The event—conceived by the Region of Tuscany and organized by the Fondazione Sistema Toscana – had a record attendance in its 4 days at the Fortezza da Basso exhibition center (October 15-18).
October 2009. Alta leads the launch of the new Renault Renault Italia chose Alta for the launch of its new, ambitious Renault Scénic XMOD. Four car dealerships throughout the city and province of Torino were chosen to host the event. Alta created XPLAY: an innovative prize-winning competition that began in the major commercial centers of the area and in Piazza Vittorio in Torino and finished at the car dealerships. Alta managed every phase of the launch—from the set up of the exposition spaces to the press releases, to the presence in new media, with a page dedicated to the event of Facebook.
April 2009. Mukki, milk is having bite. “Today it’s a new Mu”. This claim, created by Alta, stresses the important news about Mukki: Smuthie flavoured milks. The new line, assorted in chocolate, banana and strawberry flavours, is launched through a bill posting campaign all over Tuscany.
April 2009. Kitplastíc, Glamorous image. Alta is trendy. The advertising company is taking care of the image of Kitplastíc, the original collection of composable jewels in recycled plastic made by Sebach. The new Kitplastic press campaign is published in the April issue of Glamour magazine.
January 2009. ALTA meets Sebach New year, new clients. Sebach leaves Oliviero Toscani and decides to entrust ALTA with its image.The leading company in Europe in the field of chemical toilets, prefabricated WC furniture, sanitary fittings and equipment for civil protection.
November 2008 Prouder and Prouder Valli Zabban was the protagonist of Asphaltica 2008, the fair of equipment and technologies for road paving and infrastructures in Padova. The stand of Valli Zabban with its image created for the company's 80th anniversary, was projected by Alta.
October 2008. Record creativity ALTA created the stand of Intoscana.it at the Creativity festival at the Fortezza da Basso in Forence which can boast 350,000 visitors. The 350 square metre multimedial exhibition area of Intoscana.it, was the largest of the whole event.
October 2008 – Mukki’s responsible choice Alta designs Mukki campaign: “Drink responsibly”. Aim: make public opinion aware of quality difference of milks on the market. This campaign is on air starting from the second half of the month of October with billpostings in Florence and all around Tuscany.
August–September 2008 – Marimaru on TV An important development time for Maricart Group. Marimaru, nice protagonist of gadgets and school and free time products, arrives on TV at Cartoon Network. Planning and creativity of TV spot are designed by Alta.
June 2008. Valli Zabban, birthday at Rai. From Sunday, June 22nd, Valli Zabban in on air on the three Radio Rai channels. An important return on communication to celebrate company’s 80th birthday. Planning by Alta is very intense: it foresees several billboards and invitations to listen to Meteo Radio (radio weather forecasts), one of highest audience programs.
June 2008. Mukki is more and more special Consumers are more and more attentive to product’s innovation. Mukki pleases them with the launch of new Special UHT Milks. Its communication, worked out by Alta, takes origin from and develops the one used for Special ESL Milks. It will be on air starting from the end of the month of June.
April 2008 – Hot proposal The cooperation between Alta and Toscana Energia Clienti goes on. The purpose of the new campaign is the boiler replacement offered by the network of Toscana Energia Clienti in 36 instalments at 0% interest. Selected media: bill sticking and radio.
April 2008 – You will fall in love Stato libero dei Renai, a large park a stone’s throw from Florence, located between the Arno and the Bisenzio rivers, selected Alta to renew its image. The new company’s claim, “Ti InnamoRenai” (“You will fall in love”), starts off with the radio campaign scheduled from the month of April.
March 2008 – 80 years ahead Alta acquired Valli Zabban’s budget, leading company belonging to the Tonon Group. Since 1928 Valli Zabban is a leading company in the bitumen business celebrating 80 years of its activity this year. It entrusted Alta with the production of its celebration campaign that is already on air.
February 2008 – Maricart on line Conceived and made by Alta’s staff, the new internet website of the Maricart Group, leading company in the gifts and stationery business, is online. You can visit and browse the Maricart’s website at: www.maricart.it
January 2008 – A client in the public eye Alta starts a new cooperation with INV – Occhiali in vista, the optical shop chain in Tuscany and Emilia. Goal: contributing to the trademark ultimate success through an increasingly widespread penetration of the territory year after year.
Innovation Time The competition of the District Council of Florence for the establishment of new companies has been announced with financing up to 50.000 euros. Alta named this project choosing the name “Innov’azione” (Innovation). It looks after the communication’s project, including the design of the www.innovazionefirenze.it internet website.
A special campaign for Mukki In cooperation between Alta and Mukki, Milk plant of Florence, Pistoia and Livorno. Since the month of October the new campaign on Mukki’s special milks is on air: Alta Digeribilità, Linea e Benessere, Omega 3, Calcio and Vitamina D.
Everyone in Italy is talking about it The media are talking a lot, both in Italy and in France, about the choice of Marco Materazzi as testimonial for France24. An exceptional visibility for Alta’s client French TV network.
World creativity Alta has selected Marco Materazzi as testimonial for the Italian launch of France24, the international current news French TV network. This campaign is on air since June 7th. The world’s champion has donated its fee to childcare humanitarian organizations.
In tune with Tuscany Radio Toscana Network transforms itself into Radio Toscana and, as usual, it entrusts its press campaign to Alta. Its slogan “Radio Toscana. Schietta come te” (“Radio Toscana straightforward like you are”) and its visual image, the typical wine mug, emphasize the Tuscan origin of the radio station, in perfect tune with the genuine soul of its audience.